To Script or Not to Script – B2B Cold Calling

Your phone rings, so you answer it… (Silence for 10 seconds) Hello! This is John Smith with AZ Corp calling. I’m with my company’s Value Added Rewards program. Wouldn’t it be great if you could get cash back rewards for every purchase you make? Well, what I’m going to tell you… CLICK. Chances are you’ve heard a pitch like this…..

Sales Prospecting Fundamentals – Reaching Decision Makers

What are you doing differently to reach that elusive B2B decision maker? Every day I see more and more eye-catching sales headlines like: “Cold calling is dead.” “Direct mail doesn’t work.” “Emails don’t get read.” Etcetera, etc. The truth is that these tactics still work. And there has never been a greater number of tools for sales and ….

Startups – Create B2B Prospect Lists on a Budget

How much is too much to spend on a B2B contact list? Procuring the right B2B contact list does not need to strain your company checkbook. Yes there are high-quality, expensive options out there, but without an enterprise bankroll they should not be your first choice. So how do you create an effective prospect list without spending a lot of cash?….